Back to calculators
Selling Price Calculator
Calculate the optimal selling price based on your cost price, desired margin, and VAT rate. Perfect for businesses setting retail prices.
Standard UK VAT rate is 20%
Selling Price (excl. VAT):—
Selling Price (inc. VAT):—
How to Use the Selling Price Calculator
- Enter VAT Rate - Input the applicable VAT rate percentage (e.g., 20 for 20%).
- Enter Cost Price - Input your cost price, which is how much you pay for the product.
- Enter Margin Required - Input the desired profit margin percentage you want to achieve.
- Click Calculate - The calculator will determine both the selling price excluding VAT and including VAT.
- View the Visualization - The chart will show you a comparison between cost price and both selling prices.
Formulas Used:
Selling Price (excl. VAT) = Cost Price × (1 + Margin / 100)
Selling Price (inc. VAT) = Selling Price (excl. VAT) × (1 + VAT Rate / 100)